Can you articulate the phrase: To Good To Be True. If not maybe you'll find yourself motivated by Topshop's latest inititative. Confused? Well rumor has it that Topshop.com will allow consumers to 'hire' a dress for a day, and not just any dress these dresses have all been donated from famous benefactors the likes of which including, Kate Moss, Freida Pinto, Sophie Dahl, Christopher Kane, Scarlet Johanson, and more! Once the event comes to a close (after Christmas) these one of a kind pieces will be auctioned off, all procedds go Age Concern and Help the Aged. The best part it only cost 40 euros to hire a dress! I love everything about this fundraiser.
* Dresses can be looked at and tried on from 26th November to 6th December, between 1pm and 6pm Monday to Friday, 1pm to 8pm Saturday and 1pm to 5 pm on Sunday in TopShop's Oxford Circus store. They will then be available to hire for the night from the 7th until the 23rd of December.
read more on the topshop blog
In the picture: Scarlett Johansson’s Nanette Lepore mini dress. available for a night at 40 Euros.
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