Inspiring Vintage: Levi's Blue Jeans

Vintage is a term that lately has been used in surplus by the fashion community, to a point at which sometimes verges on absurdity. The latest obsession is yesterdays garbage, the discarded unwanted remnants of another time, in short trash has become treasure. This also could not have been timed better with the state of the economy and all, coincidence... ehh maybe not. But I personally have found that history often repeats itself, in the real world and the fashion world. Which is why knowledge of the past can only better ones understanding of the present and soon to be present (aka the future). So Every thursday I'm going to feature a "Vintage" look, item or brand, for my own personal knowledge and to anyone else who stumbles across this hum-drum blog of mind (-bows down to the sparse readers-). And this week.. it's Levi Strauss and Co.

Source: Flickr, Retro Ads, Tumblr, Gold Country Girls,

Levi Strauss and Co was founded in 1873, which as the birth year of BLUE JEANS, and since then Levi's have been the iconic Jean which lead the denim revolution. The oldest pair of 501 Levi jeans still in existence is from 1879. Levi loves denim even going so far as making a car which had an interior entirely decked out in... *drumroll* denim, hello 1974 Gremlin. Moving on, for a company that's 150 year's old Levi shows no sign of slowing down. Denim overalls were first produces in the 1870s, and 'modern' jeans came around in the 1920's. The all time question though is what makes jeans so damn versatile? I mean come on... everyone is wearing them, I can not name a single person who does not own a pair of jeans. Perhaps it is color, perhaps it's the comfort, perhaps the price range, perhaps everyone just really does look good in them. In any case it's hard to beat the classic look of white jeans and a t-shirt which we can thank Levi Strauss for marketing so well (Thanks Levs!). Anyway although the cut, fit, quality, and stain of jeans is constantly changing, denim in it's pure form is really inspirational to me. It really strikes a chord in me when someone can wear a simple pair of blue jeans t-shirt combo and look absolutely flawless. (Once again thank you Levs!) So enjoy these Ad's I've dug up... I may do a bit of research and pull together a jean style time line... so cross your fingers.